The And Substance Abuse By Paula Dominguez - 1324 Words

Introduction Paula Dominguez is a 45-year-old bilingual Hispanic female. She is a single mother of three, but all of her kids where removed from her care due to general neglect and no provision of support. She has a history with addiction, which led to a past incarceration, but is currently in treatment for her alcohol and substance abuse. She currently only has supervised visits with her eldest son, Alex, but is requesting unsupervised visits and reunification services for him. Alex is 16 has a PPLA and is currently in a group home. He was molested by his stepdad when he was 10, which subsequently led to Alex later molesting his younger brother, Jesus. Jesus is 9 and is currently living with his younger brother Seth, who is 7 years old, and their grandmother, Carmen Rodriguez, in Legal Guardianship. Carmen was considering adopting both of the younger boys, but has recently changed her mind due to her inability to handle the boy’s escalating behavioral problems. There are many factors which are contributing to the family’s need for intervention services, such as mental and behavioral health diagnosis, substance abuse, and a history of abuse and neglect. Alternatively, there are many strengths and protective factors this family possesses, such as a desire to remain unified as a family, active participation in individual and family counseling, and involvement in extracurricular activities, that the family can use to mitigate existing problems. Paula Dominguez Engagement WhenShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesMarsha Jackson, Bowie State University Kathryn Jacobson, Arizona State University Paul Jacques, Western Carolina University David Jalajas, Long Island University Elizabeth Jamison, Radford University Stephen Jenner, California State University, Dominguez Hills John Jermier, University of South Florida Jack Johnson, Consumnes River College Michael Johnson, University of Washington David Jones, South University Ray Jones, University of Pittsburgh Anthony Jost, University of Delaware Louis Jourdan,

International Training At Training Centre ( Melt ) At...

Microteaching on AMES students As part of Defense Cooperation Program (DCP), in 2013 I had an opportunity to attend Methodology of English Language Training (MELT) at Defense International Training Centre (DITC) in RAAF Williams Melbourne. MELT is a four months course with the objective to prepare participants for a teaching role in English courses. The participants from different countries will learn about lesson planning, teaching skills, classroom management, teaching aid production, and English language development. The course has practical focus whereby the participants will perform not only weekly peer teaching but also authentic students teaching. The students are from Adult Multicultural Education Services (AMES) in Werribee who are regularly invited by DITC to support the participants’ microteaching session. Some of the AMES students even recently arrived in Australia from migrant’s detention facilities. There were rumors from fellow predecessors of the course that the microteaching with AM ES students will be very tough due to their low proficiency. I imagined a classroom situation where the teacher struggled to explain a single word whereas the students also struggled to figure out what the teacher said. Some of the MELT students even thought that it would be helpful to provide more body language and images when we were explaining something. Therefore, they started collecting pictures related to the lesson plan not only from the internet but also newspaper and

Northstowe Good or Bad Free Essays

In this study, I will endeavour to discover if Northstowe is the answer to Cambridge’s problems and if anything has been learnt from development of earlier settlements, such as Bar Hill, Cambourne and Arbury. This means I am going to review the circumstances that were there when the settlements were built and see if the move made by the planners at the time was best for what happened in terms of the growth of the population and people wanting to live and work in the Cambridgeshire area, this has caused a lack of houses. This has meant huge price rises in houses making them unaffordable for first time buyers in the area. We will write a custom essay sample on Northstowe Good or Bad or any similar topic only for you Order Now As people cannot move into Cambridge directly because of the lack of housing, they have to move into the surrounding villages and towns making them also full, this is producing a lot of traffic moving in and out of Cambridge everyday which is a huge problem as the roads cannot handle the amount of traffic as Cambridge is a medieval town and was meant for horse and carts. This has created a lot of problems such as congestion and pollution. I went to Cambridge, Arbury, Oakington, Cambourne and Bar Hill to compare the housing, layout of the settlement, the environment and the services and jobs available. I was looking for open spaces, good sized houses and houses in good condition and overall a nice environment to live in. I collected my data from what I observed and my thoughts of the visited location. Chapter 1 Just after the Second World War men were coming home and having spent years with the officers who were previously thought to be way above their class discovered that they weren’t so different and so there was a huge demand for housing as men and their wives began to want houses of their own away for the family. Bar Hill began to be planned for in 1952 after the Development plan tried to contain growth, including the industrial growth inside the city of Cambridge and to limit the population to 100,000. Growth was instead to be encouraged in a ring of key villages around Cambridge. By 1964 these villages had grown so fast that the villagers were concerned that the character of the villages would be lost, so other villages further away were encouraged to grow. Also the idea of developing six new villages was put forward. Bar Hill was the only site to be developed. It met the three basic criteria, single ownership, marketable location, and well related to the existing development pattern. Bar Hill was designed to have 1,250 houses, shopping and social facilities and a light industrial estate. It used the â€Å"Radburn† design principle which is where vehicles and pedestrians are segregated by having a perimeter road which has residential cul-de-sacs inside, linked by pedestrian routes leading to the village centre. Bar Hill was divided into 12 parts residentially and it was up to private developers who would meet some of the cost of village infrastructure and services. Developers needed to sell houses at a competitive price and soaring caused several developers to sell out, and slowed development. The village centre didn’t get built soon enough and so this discouraged people to buy houses more. The council had to eventually pay for a new fly over to encourage development, something that should have been paid for by the developers. A local plan was made that made the final population 5,000 and demanded higher quality housing as produced originally, before developers tried to cut costs. During the 70’s houses building was slow but once the remaining land was sold off in parcels, construction speed up, although many low quality houses had already been built. More warehousing and office floorspace was put forward to decrease the commuting in and out of the village and create a more inwardly motivated community. The parish council promoted community facilities and in 1980 the village hall was finally built. A lot of progress was made when Tesco gained permission to build a superstore and petrol station, although Tesco bought the land and controlled what shops were allowed to operate. Tesco continued to grow, developing its floorspace and range of goods, it provides many jobs, although it reduced the number of smaller shops and services in Bar Hill. Industrially the land was taken up steadily, in 1985 there were 6 units vacant for a total of 56. Bar hill has attracted firms from abroad, other parts of the country and local companies wishing to expand in the area. In 1994 South Cambridgeshire District Council granted outline planning permission for the settlement of Cambourne, 9 miles west of Cambridge and south of the A428 in the parishes of Bourn and Caxton. It is planned on 1000 acres of land to be an almost self contained community. When completed it will be 3,300 houses planned around three villages with traditional village greens, a local shopping centre, a 50 acre business park, shops, community facilities, such as a health centre, library and community centre, two primary schools, a public open space including a country park and recreational facilities such as a golf course. In 1998 construction began on the infrastructure of the first housing areas as well as the site entrance and roundabouts. The first residents began living in Cambourne in august 1999, with 75 homes including low cost housing, occupied by the end of the year. More roads were built as more houses were built. Work began on the first phase of the business park, building two units. Landscaping started and the country park began. Construction began on the sewage system and balancing lakes. More houses and roads completed in Great Cambourne in 2000 and work started in on lower Cambourne, with 170 families living there by the end of June. Monkfield park primary school completed along with the first children’s play area. The first phone box, post box and notice board were provided. Footpaths built in the Eco Park and country park. Structural landscaping continued on the outskirts of the site and Great Cambourne village green, and the five balancing lakes were finished. Morrison’s supermarket opened in 2003. Planning permission for 1774 more houses was refused. By Easter 885 houses were occupied. 90 houses were built in 1999 and 300 more are being built per year over a further 11 years. 900 of the approximate 3,300 houses are to be rented. The homes are meant to be for all ranging from one to six bed roomed apartments and houses, retirement homes and affordable housing. The 50 acre business park, 5 acre industrial estate and village shops and services will provide at least 3,000 jobs so many villagers can live and work in Cambourne. Two primary schools will eventually be provided at Cambourne. Secondary education will be provided at an expanded Comberton village college. Once the 1000th house has been occupied the community centre has to be built. It is fifteen years since the government recognised that developers receiving planning permission should be expected to make a contribution to the local community from the uplift in value which occurs when planning permission is granted. This policy was enshrined in section 106 of the Town and Country planning act 1990 which introduced a system of planning obligations enforced by contract between the local authority and the developer. At the same time the provision for affordable houses became a material consideration. This means that permission could be refused unless an appropriate contribution was agreed in areas where there was an identified need for additional affordable housing, which encompassed the vast majority of areas in England. Providing affordable housing in this way has the potential for meeting thereof the government’s main affordable housing objectives. Ensuring land is made available for that housing and does not have to be bought by housing associations on the open market. Providing a financial contribution from developers to expand the supply of affordable housing that can be obtained given available government funding. Supporting the mixed communities agenda both by putting as much as possible of the supply on the same sites as market housing and mixing what is provided between social renting and intermediate tenures to ensure that a range of household groups are on the site. This relates to the Greenbelt because if anything is going to be built on the Greenbelt, it has to be sent to the government to be approved which if it is given shows a true cause and it will also be a good thing for the place where it is being built. Chapter 2 In this section I have included annotated photos of the sites that went to and graphs to show the results of the neighbourhood survey. I am going to discuss how well each site was designed to be a residential environment, whether it has a well designed environment and whether or not the facilities are adequate whether self-contained or not and whether there are any problems for example parking or traffic and whether it helps to solve Cambridge’s problems. Accordia, Brooklands Avenue Catherine Square, Arbury Oakington Bar Hill Cambourne Brooklands Avenue, as you can see in photo 1 the site was clean, the traffic was light and the houses were in good condition but the houses were not very spacious, there was a lack of privacy as well as a lack of open space and a lack of parking. As the graph 1, 2 and 3 show Brooklands Avenue although the housing isn’t spacious show that the environment around is nice and it’s in Cambridge and so there is not far to go to get into the centre. This suggests that it could have been planned better as the houses are not very private and are quite small, this maybe because the flats where built on a brownfield site so the planners did the best they could also there is a lack of parking which is a problem because people will have 2 park on the street outside, creating the traffic problem worse. From my analysis you can see that the recent high density like Accordia near the centre of Cambridge are bad because they create more traffic problems and there isn’t enough room to house the cars. This supports the suggestion that settlement growth should be in new settlements like Northstowe because it takes the parked cars off of the roads in Cambridge making the traffic move more swiftly. Arbury, as you can see in photo 2 the site is clean, the traffic was light, the houses were in a good condition, there was open space, it was more private than in Brooklands Avenue and the houses were more spacious and there was off street parking. As graph 1, 2 and 3 suggest the environment is well planned because there is open space, it is clean, and the housing is spacious and private. From my analysis you can see that recent low density developments like Catherine Square on the outskirts of Cambridge are good because it takes people out of Cambridge but bad because they have to commute into Cambridge to work. This both supports and doesn’t support the suggestion that settlement growth should be in new settlements like Northstowe because although it would be getting people out of the centre of Cambridge they would want to commute back into Cambridge to work so the traffic problems would worsen. Oakington, as you can see in photo 3 the site is clean, the traffic was light, there is off street parking, there was a variety of housing styles and the landscape was nice. As graph 1, 2 and 3 suggest the environment was well planned, the houses were in good condition, the houses appeared spacious, there appeared to be amenities and the privacy was good, unlike Brooklands Avenue. This suggests the environment is well planned because the houses were in good condition, there was no vandalism, the houses had privacy, the area was clean and the place was well landscaped. From my analysis you can see that old low density developments like Oakington outside of Cambridge are good because the housing is much better and the area is generally nicer, this supports the suggestion that settlement growth should be in new settlements like Northstowe because it is out of the city so better housing can be built and the landscaping will be better, however the commuting traffic will still be a problem inside the centre of Cambridge. Bar Hill, as you can see in photo 4 the housing is small, and the style is unvaried and there is a lack of landscape, but the environment is clean and the houses are in good condition, but as graph 1, 2 and 3 suggest the poor housing outweighs the good environment and the closeness to services and jobs. This suggests the environment was well planned but because it was built in the 50’s the planners didn’t think ahead and so the houses are too small and all the same style because they were built to budget. From my analysis you can see that the recent development of Bar Hill outside Cambridge is good because it is possible to never leave Bar Hill because you can work, shop and eat there but people commute to other places to work because the work there is all the same, this is a problem because of the traffic going into Cambridge causing pollution and congestion. Cambourne, as you can see in photo 5 has open spaces, spacious houses, the houses have amenities, the houses are styled differently, there private and there all in good condition. As graph 1, 2 and 3 show this was probably the best place we visited as I had the highest average score, also the area was clean, it was quiet, well landscaped and the traffic was light. This suggests the environment is well planned because of the good roads, the off street parking, the open space and the pavement for pedestrians. From my analysis you can see that the recent development of Cambourne outside Cambridge is good because it has made a place to live that u can live and work in without having to go elsewhere. This supports the suggestion that settlement growth should be in new settlements like Northstowe because it keeps the villages which the greenbelt was founded to protect. Commuting people from villages who work in Cambridge have been severely affected by these developments because everyone is now trying to get into Cambridge the traffic is piling up and because Cambridge was not built to hold the vast amount of traffic that there is there are daily jams when people are trying to get in and out during peak times. Chapter 3 My analysis of the 2 Cambridge sits and the 3 out of Cambridge sites reveal that although the housing is better quality and the places are of better standard outside they are producing huge amounts of traffic going into Cambridge where there is nowhere for them all to go, whereas the Cambridge sites make Cambridge easy to walk to making the traffic problems less but at a reduced niceness of house. Advantages of Cambridge site Disadvantages of Cambridge site * Easy to get into town * Can do things in town without having to worry about getting transport back * Doesn’t increase traffic problem * Not far from the centre of Cambridge * Not far from a train station * Not far from work * Not very much space * Can be loud * Can be impossible to get out of Cambridge because of the traffic * If there are road works you can still be late because of the traffic jams from the other cars * Houses small and expensive Advantages of non Cambridge site Disadvantages of non Cambridge site * Open spaces for parks and play areas * Cleaner environment * The area is well landscaped * Quiet environment * The traffic is light * There is off street parking * Pedestrians are well served for as well as cyclists * Good roads for motorists * Can be far away from Cambridge * Commuting causes huge traffic problems by large amounts of people all needing to get in at the same time * There might not be any public transport routes in where the new village is. The alternatives being suggested are new villages/towns, new business parks next to old settlements, re-use land inside Cambridge or to use land on the edge of Cambridge’s greenbelt like Milton or King’s Hedges. These are not likely to happen in the near future because Northstowe is currently being planned, also the new town idea is Northstowe, and it will be a new town when built. The best choice would be to use brownfield sites in Cambridge itself or to revitalise places by building business parks next to old settlements providing more work out of Cambridge. Chapter 4 6,000 new homes to be built at Northstowe by 2016, with an expansion to approximately 8,000 new homes by 2021 and beyond, there is going 2 be another boom in traffic in the centre of Cambridge and it won’t be able to cope so the pollution level will increase and so will the vandalism and crime in Cambridge. The way to reduce impact on the city of Cambridge when Northstowe is built is by making Cambridge easily accessible by bus, guided bus or train, this would reduce the traffic in the centre of Cambridge. To make this settlement work, in my findings, there should be open spaces, spacious good quality housing, a variety of style of housing, the houses should have amenities and they should have privacy. Also the area should be quiet, well landscaped and should be suited for cyclists, pedestrians and motorists. There should be nearby schools, leisure facilities, shopping facilities, and a business park and also it should be well served by public transport. Doing this would reduce Cambridge’s problems by making jobs outside of the centre of Cambridge, reducing the commuting, likewise with the good public transport. The schools would mean that people wouldn’t have to do a school run into Cambridge making the traffic even less. Having open spaces makes people stay in a village because they can go and relax there and also it means there can be clubs held which get the village together. Leisure facilities such as a swimming pool, cinema or a gym would give the people an alternative nearby instead of having 2 go into Cambridge for these. Also a village hall would be good for hosting parties or clubs such as a youth club that would keep youths out of Cambridge and keep them off the streets. Conclusion I agree that lessons have been learnt from Bar Hill and Cambourne but I doubt that these lessons will be used to full effect, because although Bar Hill’s circular outer road has been abolished from Cambourne and from what they expect Northstowe to look like (see diagram 1) it was quite a clever idea. Also from Bar Hill we have learnt that just because there are jobs that are in the village/town you are in, it doesn’t mean that the people will work there, they are more likely to commute to either Cambridge or London from a nearby train station. The lessons learned from both of these new developments are saying the same thing that Cambridge cannot cope with the traffic that is pouring in from all the new settlements and from all the older ones. Also they have learnt that schools must be built nearby or in the town to help cope with the children because they cannot fit into the existing schools and the commuting to school would also put huge amounts of traffic on the road and this is what we are trying to stop. I don’t believe that Northstowe is the answer to Cambridge’s problems but other than flattening it and starting again from scratch, which is not do-able I believe it is the best way forward. Another thing that should be built is a church of some kind because people commuting into Cambridge or nearby villages to go to church could also be seen as a problem to some people especially is a town like Northstowe had to move into the surrounding villages it would spell disaster for these quiet country villages. Evaluation If I did this project again I would improve it by going at a better time of day where there are more people about to complete the survey, and by visiting there more than once, to go back on a variety of occasions to see what exactly happens there. I think I’d need more time to get better feel for the survey and I could use more information on Northstowe to truly discover what they will be building. How to cite Northstowe Good or Bad, Papers

Servicescape-HM free essay sample

Is located In Liverpool one, Is a clothing shop focusing on young people who pursue fashion. Comparing with other HM stores, It only attracts a small number of customers. As a result, our group made a research about the shop in order to discover the problems and provide meaningful suggestions. Based on the group members real introspection about the shop and the serviceman which enabled us to have general beliefs, feelings, and behavioral intentions toward the store (Elisabeth 2011), our group analyzed the problem of H through three aspects, vision, odor and auditory sense.In order to draw more customers attention, we concluded several alternative choices that can be adopted to redesign the shops physical evidence. However, on account of the fact that only four introspections obtained, this research has several limitations. In the further study, researchers can interview more customers to acquire more reliable advices. The Introduction H Hens Monaural Is Sweden multinational company which Is Involved In the design, production and retail of fashion clothes and accessories. It had opened more 2,200 stores in 38 countries over the world until 2010 and continued to expand and pen their new store in other five markets in 2011. The business concept of H is to offer good quality fashion products at the best price. Without owning any production lines or factories, H is supported by 700 supplies in 300 countries, and most of them are in Europe and Asia. In 2010, H online store opened In the UK, which Is one of the most significant markets. (H Annual Report 2010) There are two H stores located in Liverpool One.The H Liverpool that is prepared to redesign the serviceman is on the Church Street, which is opened much earlier than the one on the Paradise Street. It is a three stored shop selling fashionable clothing and related accessories for women, men and kids. Compared with the H on the Paradise Street, its dcord style seems more old- fashioned looked from the exterior and the Interior layout looks sort of crowded and disordered. Therefore, the redesign and modifications of the serviceman are considered necessary. Among a variety of factors in the auditory, visual and olfactory dimensions, music, color and scent will be the main focuses. Redesigning the auditory dimensions In terms of the musicale, variables that may affect customer cognitive or emotional espouse to the service encounters In the store are the demographics of the firms target customer and the popularity of the music (Baron et al 2009). Sakes also found that factors regarding to the characteristics of the background music can be the type, tempo, harmony and volume (Sakes 2000).These two main aspects need to be considered together when modifying the auditory dimensions. Music Genre The HM 2010 Conscious Actions Sustainability Report states that their target trendy products (HM 2010). In this sense, it might be better if the genre of background music in the store is pop and frequently heard in most instances. For example, research has found that customers tend to stay longer and spend more money if they think the background music is in accordance with the shop style (Radios and Bayle 1997). The current music played in the store is basically congruent with the taste of the target customer. However, the constantly repeated melody can annoy customers who stay longer in the store. As the experience showed by our group member in the Introspection 4 (Appendices), the background music initially excited him but eventually became noise to him to some extent. In addition, North and Harvested also revealed that although pop music is more liked by most people, lassie music can stimulate customers purchase intention and buy more expensive items (Oaks 2007).Therefore, the store can adjust the music style timely according to different needs of customers. Music Tempo H Liverpool has been adopting the fast tempo music all the time. However, Baron et al suggest that slow tempos are more likely to create a relaxed and comfortable atmosphere than fast tempo music, which make customers stay longer in the service environment and purchase more products (Baron et al 2009). For this reason, it can be worthwhile for the manager to consider changing the fast tempo music into elatedly slower tempo music.Besides, Sweeney and Weepers research also demonstrated that both the service quality and shopping pleasure perceived by customers can be positively influenced by slow popular and fast classical music in the retail environment (Sweeney and Weber 2002). Music Volume The volume of the background music in HM Liverpool is comparatively high. The findings of Oaks studies revealed that low volume music facilitates a longer period of stay of customers in the retail store; nevertheless, loud music can influence the shopping pace of customers to become faster.Additionally, Strips research indicated hat women prefer slow and soft music than faster and louder music in contrast with men (Strip 1990). Since female customer will normally account for the largest proportion in the total number of consumers, it is advisable to take this fact into consideration seriously. F urthermore, based our group members real experience, the loud background music in the store facilitated their quick leave indeed (Introspection 1). As a result, it is recommended that H Liverpool can lower the music volume a bit, to avoid the noise effect perceived customers caused by the long time exposure to the high volume, and play more elegant and tasteful music. Redesigning the olfactory dimensions In terms of olfactory, although there is a voice claims that the effect of this stimulus on consumer behavior is unapparent and also has received less attention compared to other atmospheric factors (Teller and Dennis, 2011), more people argue that olfactory stimulus does influence the consumer behavior and lead them to develop a holistic impression of the store (Ward et al, 2003).Therefore, scent is an indispensable part of store environment which should be paid more attention and improved by H store. Used widely. For example, aromas are chosen in Lass Vegas casinos to stimulate exciting emotion to promote larger bets. Likewise, in fashion industry, Victoria Secret lingerie store uses the smell of potpourri which can contribute to the particular identity of their products (Crewel and Baker, 1994). However, it seems like that H has not realized it. Their olfactory does not help them and even creates opposite effects. According to the experience of one group member which is showed in introspection 1 (appendix), the strong bad smells caused by the accessories made of artificial leather made him feel uncomfortable and did not want to stay there any longer. In this case, the sense of smell can have strong effects on consumer responses to retail environments (Bone and Ellen, 1999).Moreover, the bad scent can also create a negative image of products for consumers in H store. In order to overcome this problem, ventilation needs to function well in the store. Besides, air freshener should be used to remove those terrible smells. Additionally, H also can utilize odors strong persuasive power to achieve competitive advantages (Bone and Ellen, 1999). For instance, as Victoria Secret mentioned before, HM could add various fragrance in their retail environment to build a better impression for nonusers.Based on the theory of Mitchell and the market positioning and product characteristic of HM, fresh and dynamic scent congruent with the products could encourage the sales directly (Mitchell et al, 1995). Furthermore, HM need to pay attention to keep consistency between scent and music which can leads more favorable influence (Springer et al, 2005). Redesigning the visual dimensions In serviceman, color, regarded as one of the most salient determinants in atmospheric attributes, is a strong visual component in a physical setting, especially in an interior setting.The effects of colors have been widely studied and used from physiological and psychological impacts to produce autonomic biological reaction, create certain emotional and draw attention (Belize et al, 1983). In general, specific influence of color is produced varying from di fferent circumstance. There are two main aspects, which are color and lighting, need to be considered when redesigning the visual dimensions this store. The color of the shop front The current color of the store front is white on the whole with a typical red HM trademark as a sign, which a traditional store image of HM.However, since it is coated on the high street of Liverpool One, the decor style of the front can make it not noticeable and attractive. As a result, the entire shop front is suggested to be modified into transparent glass so that people on the street who pass by the shop can easily see the display of the clothing in the store, and it also can be an effective way to marketing the new season products and fascinate more potential customers to come into HM.The color of the walls According to the characteristics of HMs target customer and its clothing design style, the white color of the wall in the store could be maintained since white is graded as a basic color that can sets off the diversity and beautifulness of colors of the clothing and it is widely adopted in most retail stores as well. Moreover, depending on differ ent type of clothing, a number of theme walls painted by distinct attractive colors can be designed to display the features and functions of painted in light yellow with somber light irradiate on it can create a feeling of relaxed and warmness (Battens.J D. , 2010). Additionally, colors such as red or orange are more suitable to be used on the background wall when exhibiting fashionable female cloths. It can strongly arouse the potential excitation or an elated mood of customers and also their perception of a high quality of the products. (Chase Heists, 1964). Concerning mens clothing, violet combined with bright color could be appropriately applied to state the sense of coolness and dignity (Battens. J Hoffman D. , 2010). In this case, what need pay attention to is that the product color must be coordinated with color in walls to avoid terrible color assortment. Layout John said that in a high contact service operation, the consumer expects the facility and layout to be fashionable. Noon, 2008) Due to this concept, we already finish doing the three previous changes which contains odor, vision, and auditory sense on HM to construct the shop as a whole into a modern store. However, considering the significance on the convenient of consumers, we attempt to adjust the layout of fitting rooms, add more necessary signage, and rearrange the location of shelving to leave more space for customers.Firstly, it might be better if the fitting room could contain a larger mirror, a chair, two hangers and one staff which assist consumer to try on the clothes in order. Secondly, for a shop it is essential to arrange enough signage to dude customers to find different type of products Noon, 2008). Based on this circumstance, it is suggested to add several signage, such as one in the fitting room, one beside the elevator, one over the cashier desk and the other s in the different shopping area to show the classification of the clothe.Additionally, the shop can add several cloth-boards to put folded clothes in order to save space. Finally, reclassifying the cloth through size, kind, sales and season will enhance the convenience for consumers when searching clothes. Conclusions To sum up, based on the serviceman, we provided several alternative choice wrought dour, vision, and auditory sense of HMs physical evidence to draw customers attention.Compared with the original shop, we recommend to enhance the function of the air conditioner to filter the air, change the color of the wall to set off clothes and highlight the new product, play the slow tempo pop music to facilitate consumption, use the yellow, warm light to construct a harmonious atmosphere to select clothes, add several kind of signage to instruct customers finding products needed, rearrange the layout to expand the space of the shop to make the whole hop feel clean and tidy, and finally redesign the fitting room to let customers feel more comfortable when they try on clothes.Because these changes integrate both introspection of our group member and the theory of the serviceman, we wish that HM can accept the plan and redesign the physical evidence of the shop to draw customers attention, increase sales and build a newly improved brand image. Recommendation On account of Hs situation, ambient factors including auditory, olfactory and visual factors and functional perceptions such as design and layout have been analyzed. However, the store environment is a combination of all of those factors.Thus, the interaction between those varieties should not be ignored. For further For instance, in terms of olfactory dimensions, the recommendations regarding odors in store need to be explained further studied to find more science-based ways of utilizing scent effects. Besides, the effects of different scents should be proved by evidences. Therefore, the further research should focus on interaction among ambient factors. More research should be conducted in order to figure out more details of ambient factors influence. Reference Belize, J. A. Crowley, A. E. , and Hasty, R.W. (1983). The effects of color in store design, Journal of Retailing, 59, 21-45. Bone, P. F. , and Ellen, P. S. , (1999). Scent in the marketplace: explaining a fraction of olfactory, Journal of Retailing, 75(2), 243-262. Baron, S. , Harris, K and Hilton, T (2009). Service Marketing: Text and cases, 3rd edition, Bassoonists: Palaver H (2010), H Annual Report 2010, available at: http://about. Hem. Com/mom/ multimillionaires. HTML John E. G. Battens, and K. Douglas Hoffman, (2010). Managing the senses when creating serviceman: color, Journal of Services Marketing, 221. Mitchell, D. J. , Kahn, B. E. , and Knacks, S. C. , (1995). Theres something in the air: effects of congruent or incongruent ambient odor on consumer decision making, Journal of Consumer Research, 22. Sakes, S. (2000), The Influence of the Musicale within Service Environments, Journal of Service Marketing, 14(7), 539-56. Radios, R. E. And Bayle, J. D. (1997), Psychological Foundations of Musical Behavior, 3rd edition, Charles C. Thomas, Springfield, IL. Strip, H. (1990). Musical demographics, American Demographics, August, 48-9. Springer, E. R. , Groomsman, B. , and Sprout, D.E. , (2005). Its beginning to smell (and mound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting, Journal of Business Research, 58, 1583- 1589. Chase, K. W. , and R. Heists, (1964). Color and personality, Berne, Switzerland: Hans Huber Sweeney, J. C. And Weber, F. (2002). The role of cognitions and emotions in the music- approach-avoidance behavior relationship, Journal of Services Marketing, 16(1): 51-69. Perception, emotions and behavior: A critical review, Journal of Marketing Management, 28:1-2, 14-36. Ward, p. , Barry J Davies, B.J. , and Kinswoman, D. , (2003), Ambient smell and the retail environment: relating olfactory research to consumer behavior, Journal of Business and Management, summer 2003; 9, 3; ABA/INFORM Global 289. Appendices Introspections Introspection (1) H is a normal choice of my cloth shopping. When I entering the store, the music become the first image of the service of H. Mostly, the pop music is chosen which is related to their marketing positioning. This music might contribute to attract me to visit the store and build a relaxing environment to keep me stay longer.On the other hand, the high volume of music is also helpful to protect customers privacy, for instance, I can feel free to talk with my friend in that environment. However, sometime I may feel stressful due to the loud background music and humdrum music also drove me to leave as sooner as possible. In terms of color, I like the various color combinations in the H store. I feel warm within some soft color and also more confident when the light is harmonious with the cloth. Colorful store environment really attracts me and promote me to watch more product and try them.However, some stores of H are seemed like not really care about the color because they Just have very simple decoration which cannot have any effect to attract customers. Personally, dont like the scent in HM store. The strange smells which come from the new cloth make me really uncomfortable. Maybe the staff could use some air freshener to cover it. Introspection (2) One day, I plan to buy a Jean skirt on HM, located in Liverpool One. HM gives a good impression upon me before I entered the shop because of succinct storefront design-decorate with glass and dull woods. When I entered the shop, I felt a bit uncomfortable due to the high temperature and strong smell of painting, which led to annoyed emotion during the following shopping behavior. When I searched the teems I wanted to buy, I found there was no sign to guide where I could pick out my ideal goods in mousy clothes set. I needed to hunt for this skirt through crowed passageway without any help from personnel. After I picked out a dream skirt and intended to change in fitting room, located in the hidden corner, I had no idea where it is without any signs or guidance from the shop or staff.When I finished and wanted to settle accounts, I waited for a long time because there were no personnel in cashier desk. When I finished the whole process of that purchase behavior, I M store is impressed to me. This shop was full of warm light and light music, to relax the customers and beautify the clothes due to light tone. Meanwhile, the passionate personnel and clear symbols decreased the time waste in looking for which might led to negative mood. In addition to, efficient organization operation helped me to pay quickly. In a word, this HM did better in management than that one.Introspection (3) Last week, my friend and I went to the HM which is located in Liverpool one to buy a T-shirt for doing exercise. The first time I came into the shop, I found the temperature in this place was really warm that made me happy to go shopping. However, the air, smells of paint, caused me uncomfortable to find my clothes. When I came to the ground floor, I didnt find any signage to show the segmentation about the clothes. Due to this circumstance, I spent half an hour to search the T-shirt which is suitable for me.On account of the terrible layout between each clothe rack; I got several troubles to go around the shop. Fortunately, I found the clothes in the corner of the second floor, but to my surprise, there were only two mirrors in the second floor, so I had to go to the fitting room to try the T-shirt. The fitting room was quite enforceable if you didnt need the shop assistant to help, because there were no one service in this place. Finally, both of us found the suitable products and went to the cashier desk. Unfortunately, there were no shop assistants waiting for us, so we had to stand for 2 minutes to pay the T-shirt.To make a conclusion, If the HM didnt change their physical evidence, I would never go back again. Introspection (4) Before I entered into the store, the whole shop front left me a plain and clean impression due to the dull coloring, which makes it not as prominent as the other stores on the high street. I felt quite warm after I got into the shop, and the fast tempo music kind of excited me, which makes me feel pleased, interested and enthusiastic about the clothing and accessories displayed in the shop.In the first place, I came in sight of the new seasons fashions because they were arranged at central or front areas and bright lights shone on them. In spite of the fact that the whole store looked fairly crowed, I find them easy to notice. I selected a top that I thought might be suitable for me, and its price is also relatively reasonable. All the price tags were clearly placed in a vertical position on the clothes stand, so I still saw he promotion area through the sales signage though it was far away. However, I did not find anything I like among the products that were on sa le. A number of accessories were all over the place and no staff was coming to put them back to the hangers. Moreover, a strong bad smell that may aroused by the artificial leathers drove me stay shorter. After I found nothing else interests me, I took the staircase to see what is on the second floor. The staircase was so narrow that customer can only took it one by one. There was no specific signage shows the main product type on the second floor, so I ND looked around for some time and finally saw a numbers of nightwear arranged near the gym suits.Besides, I also found that the fitting room was Just right behind, so I went into it to try on the clothes I picked up. The location of the fitting room was not as obvious as the nightwear as well; I felt that it could take some time to find if I did not see it by coincidence. There were no staffs in the changing room waiting to serve; as a result, I used the self-service. The design of the fitting room was fairly sensible and considerate. Two whole length mirrors enable me to see the appearance of front and back of the clothing I tried on.Moreover, there was a room which is twice as large as normal rooms designed for disabled people. I was very pleased with the items I chose, so I decided to pay for them. While I was in a queue waiting for the payment, I became impatient and annoyed by the background music. There were two cash registers but only one shop staff available. After I paid all my items and went out the shop, I suddenly felt the outside air was much better than the inside, but sort of cold. Figure 1 : Summary of the serviceman redesign Figure 2: Details of design